SVA Design: six of your teachers work at Pentagram
Paula Scher and Natasha Jen are partners at Pentagram and both appear on SVA’s BFA Design faculty list, alongside Tom Geismar of Chermayeff & Geismar. The department is chaired by Gail Anderson, who also chairs Advertising. This is what the degree behind those names actually asks of a student.
SVA has disclosed a structural deficit of roughly $22 million, the largest in its history. Enrolment has fallen sharply since 2019, cost reductions began under an interim president in July 2026, and in August the faculty union reported that a large number of courses and foundation sections had been cancelled. No closure has been announced.
The course list below is what SVA publishes. Whether every elective runs in a given semester is a separate question, and in a department whose value rests partly on which practitioners are teaching, it is the right question to put to an admissions officer before you commit.
SVA’s design department is the one most Korean applicants mean when they say they want to study graphic design in New York, and the one they know least about structurally. It is not a graphic design department. SVA calls it Design, and the difference is deliberate.
This article covers the BFA in Design as SVA publishes it: what the degree contains, the course codes year by year, the two fourth-year requirements that are unusual among American design degrees, the labs, the faculty roster, and an honest comparison against the two schools it is most often weighed against.
/One chair, two departments
Gail Anderson is listed as chair of the BFA Advertising and Design departments. That pairing is a structural fact about SVA rather than an administrative accident: the school does the same thing in illustration, where Viktor Koen chairs both Illustration and Comics.
For an applicant it means two things. Advertising and Design at SVA are designed to be adjacent rather than opposed, so a student who discovers midway that their interest is campaign work rather than identity work is moving inside one chair’s remit. And the person setting the direction of the design department is a designer who also runs an advertising department — which tells you something about how commercially literate the teaching is likely to be.
Anderson’s own framing of the discipline, published on the department page, is that designers are strategists, communicators, makers and entrepreneurs. Four nouns, only one of which is about making things look good.
/What Design means here
SVA lists the specialisations a student can work across: branding, motion design, interaction design, package design, editorial design, data visualisation, book jacket design, environmental design and experiential design. It adds a second list for emerging media — game design, creative coding, generative design, augmented and virtual reality, and AI workflows.
Two observations for a Korean applicant used to the word 그래픽디자인.
Print is one lane among nine. Editorial and package design are on the list, but so are motion, interaction, environmental and experiential design. A portfolio built entirely of posters and book covers is aimed at a fraction of this department.
AI workflows are named on the department page. SVA is unusual in stating this openly at undergraduate level. It does not mean AI-generated work is acceptable in an application — SVA’s institutional position on generative work in portfolios is restrictive — but it does mean the curriculum is not pretending the tools do not exist.
The outputs SVA names run from apps and websites to television title sequences and museum exhibitions. If that range sounds unfocused, it is the department’s argument: the discipline it teaches is visual communication, and the medium is a variable.
/120 credits, and a first year that is mostly not design
The degree is 120 credits, split the same way as SVA’s other BFAs: 72 credits of studio art, 30 of humanities and sciences, 15 of art history, 3 of electives.
| Code | First-year course | Credits |
|---|---|---|
| ADD-1010 / 1015 | Principles of Visual Language I and II | 3 + 3 |
| FID-1130 / 1135 | Drawing I and II | 3 + 3 |
| DSD-1040 | Fabrication and Innovation | 3 |
| DSD-1005 | Thinking Design | no credit |
| SMD-1020 | Foundations of Visual Computing | 3 |
| HCD-1020 / 1025 | Writing and Thinking NYC · Writing and Literature | 3 + 3 |
| AHD-1010 / 1021 | European Painting: Late Gothic to Romanticism · History of Art and Design in NYC | 3 + 3 |
From SVA’s published BFA Design curriculum (sample first-year schedule), September 2026. SVA offers three sample schedules; this is one of them.
Two entries deserve attention. DSD-1040 Fabrication and Innovation puts physical making into the first year of a communication design degree — a department that owns a fabrication lab teaches with it from the start. And DSD-1005 Thinking Design carries no credit, which means it is required, graded on the transcript in some form, and worth nothing toward the 120. Non-credit requirements are the ones students forget; ask about it at orientation, not in your final semester.
As at every SVA department we have covered, the first year is also two writing courses and two art history courses. Applicants who assume an American art school is four years of studio should read the credit split again: 45 of 120 credits are academic.
/Years two and three: options, then typography
The second year is built from option lists rather than a fixed sequence: one course from a first requirement group (DSD-2005, 2020, 2025, 2050, 2055, 2060, 2065, 2090, 2095 or AHD-2127) and two from a second, broader group that includes ADD-2030 and 2035 alongside a long run of DSD electives.
The third year narrows to a single mandatory choice and then opens again. Requirement A is one semester of DSD-3611 Intermediate Typography I or DSD-3612 Intermediate Typography II. Requirement B is two courses per semester drawn from named areas: Creative Advertising, Design for Emerging Media, Graphic Design, Interaction Design, Motion Graphics, Three-Dimensional Design, or Honors.
Typography is the only third-year course SVA makes compulsory. In a department that also teaches AR, generative design and AI workflows, the one non-negotiable is letterforms.
That is worth carrying into portfolio preparation. Korean applicants tend to arrive strong in illustration and image-making and weak in type, because Korean secondary art education rarely teaches Latin typography at all. The department will teach it — but a portfolio that shows any awareness of typographic hierarchy stands out immediately against one that shows none.
/The fourth year is a portfolio year, twice
SVA requires a portfolio course in both semesters of the fourth year. The options are DSD-4003 or DSD-4081 Portfolio I, DSD-4103 or DSD-4181 Portfolio II, and two courses that are unusual enough to name in full:
DSD-4300 Real World 101. A course whose title is its syllabus: how the profession actually operates.
DSD-4400 Intellectual Property and the Law. Copyright, licensing, ownership and contracts, taught as a design course.
We have now written up seventeen departments across five schools, and an intellectual property course inside an undergraduate design degree has appeared exactly once. For a designer who will freelance — which in Korea means most of them, at least early — it is arguably the most immediately usable three credits in the degree.
The pairing with a required two-semester portfolio sequence describes the department’s theory of the fourth year: you leave with a body of work and with the knowledge of what to do with it.
/The faculty roster is the product
| Faculty member | How SVA describes them |
|---|---|
| Paula Scher | Partner, Pentagram Design |
| Natasha Jen | Design partner, Pentagram |
| Andrea A. Trabucco-Campos | Partner, Pentagram |
| Brankica Harvey | Associate partner, Pentagram Design |
| Pedro Mendes | Associate partner, designer, Pentagram |
| Tom Geismar | Partner, Chermayeff & Geismar |
| Jin Sung Yoo | Senior UX engineer, Google |
| Gail Anderson | Chair, BFA Advertising and Design departments |
Titles reproduced from SVA’s published faculty listing, September 2026. SVA also states that the department includes five Cooper Hewitt Design Award recipients and four AIGA Lifetime Achievement medallists, and names firms including HBO, Google and Shopify among faculty employers.
Six people affiliated with one design firm on a single undergraduate faculty list is not a coincidence; it is a relationship between a department and a studio that sits twenty minutes away. What it does not guarantee is that any particular one of them teaches your section in your year, which is the question to ask — politely and specifically — at an open day.
We report the Cooper Hewitt and AIGA counts as SVA states them. Both are American design honours; we mention them because a Korean family reading a faculty list has no way to weigh those names, and the counts are the school’s own shorthand for seniority.
/Two labs, named
Wilde Fabrication Lab — 3D printers, embroidery machines, UV printers, laser cutters and plotters, for prototyping.
Digital Imaging Center — photography studios, large-scale printing, bookbinding, risograph printing, and smart classrooms running TouchDesigner and Cavalry.
Three items in that inventory tell you what the department expects. Embroidery machines and UV printers mean graphic output onto objects and textiles, not only onto paper. Risograph and bookbinding mean small-run publishing is supported in-house. And TouchDesigner and Cavalry are real-time and motion tools — software you install for installation work and broadcast graphics, not for layout.
/SVA, Parsons or RISD?
| SVA Design | Parsons Communication Design | RISD Graphic Design | |
|---|---|---|---|
| Entry | Direct to the department | Direct to the program | To the college; major declared in spring of first year |
| Credits | 120 | 120 | BFA |
| STEM designation | Not published | Yes — STEM-designated BFA | Not published |
| Final-year shape | Portfolio course both semesters, plus Real World 101 or IP and the Law | Thesis 1 and Thesis 2, six credits each | Self-defined degree project |
| Signature requirement | One semester of Intermediate Typography in third year | Typography Studio and Interaction Lab in the same semester | Letterpress, Risograph, Type + Code as named courses |
| 2026–27 tuition | $55,270 | $62,348 plus a $1,440 services fee | $66,460 |
| Our award rate at the school | 29% (41 awards of 140) | 60% (38 of 63) | 6% (4 of 68) |
Compiled from the three schools’ published pages, September 2026, plus Royal Blue admissions records.
The row that changes plans is STEM designation. Parsons publishes it for its Communication Design BFA; SVA and RISD publish no equivalent for these departments. A STEM-designated bachelor’s degree carries eligibility to apply for the 24-month OPT extension, which is up to three years of post-graduation work authorisation rather than one. That is an immigration variable, not a quality variable, and it belongs in the decision only if American employment is the plan.
The row that changes budgets is tuition. SVA is $11,190 a year cheaper than RISD and $7,078 cheaper than Parsons. Over four years that is the difference between one school’s degree and another’s, before any scholarship. Set against it, our record shows Parsons awarding money to 60% of accepted students and SVA to 29%.
/Where student work goes
SVA names a longer list of outlets for this department than for any other we have covered: an Industry Day networking event, Design and AI Hackathons held twice a year, a student podcast called Before & After, a student-designed yearbook, the EMERGE showcase at the SVA Theatre, and public exhibitions at Rockefeller Plaza and on Madison Avenue. It also names collaborations with NASA, Disney and the James Beard Foundation.
Take the collaborations as SVA states them — project partnerships, not employment pipelines. The item worth more attention is Industry Day, because a scheduled annual event where the industry comes to the building is a structural advantage that no ranking captures and no portfolio can substitute for.
SVA also cites a ranking of its own: first among global creative colleges in the One Club rankings for 2026, with 493 awards in the year. We reproduce it as the school’s citation. Award counts measure what a school enters as much as what it wins.
/Money, English and the calendar
SVA’s tuition is $27,635 per semester, $55,270 a year — the lowest in this series. Housing runs roughly $18,700 to $23,300, health insurance about $3,590, and departmental and material fees add several hundred to a few thousand dollars annually. A realistic total sits in the mid-to-high eighties of thousands.
English requirements are TOEFL 4.5 on the scale ETS introduced in January 2026 and Duolingo 115 — the middle of this series, against CalArts at 4 and 105, RISD at 5 and 120, and Pratt at 92 on the old scale with Duolingo 125.
The date to get right. SVA’s 1 February deadline is the scholarship consideration deadline, not the application deadline. Early Action closes 1 December and is not binding; applications continue on a rolling basis afterwards.
A late application can still be admitted — into a scholarship pool already allocated. Given the finance note at the top of this article, that timing deserves more care this cycle, not less.
/What our record shows
Royal Blue keeps a record of every acceptance we have confirmed directly with the student: 1,099 acceptances across 95 schools between 2009 and 2026, of which 454 carried scholarship money — an award rate of 41.3% and $23,746,972 in total.
Every acceptance in this record was confirmed directly with the student. Acceptances we could not verify are not counted — so the real total is higher than the one we publish. Every average below carries the number of awards it rests on.
| In our record | Acceptances | Awards | Award rate | Average award |
|---|---|---|---|---|
| Graphic Design, all schools | 211 | 77 | 36% | $48,591 (77 awards) |
| Communication Design, all schools | 95 | 51 | 54% | $53,490 (51 awards) |
| SVA, all majors | 140 | 41 | 29% | $58,944 (41 awards) |
| All majors, all schools | 1,099 | 454 | 41.3% | $52,306 (454 awards) |
Royal Blue admissions records, 2009–2026. Initial award letters. Major labels normalised; SVA files this department under Design, which lands in our Graphic Design and Communication Design lines depending on how the offer was written.
Graphic Design is our largest major by a distance — 211 acceptances, about a fifth of everything we record — and its award rate of 36% sits below our overall 41.3% and well below Communication Design’s 54%. The same work, filed under two labels, is funded differently. We do not have an explanation for that and we are not going to invent one; we report it because a family comparing offers should know the pattern exists.
We publish no admission rate for BFA Design. SVA does not publish one at department level and we will not calculate one from our caseload.
A faculty list is not a teaching guarantee. The named designers above appear on SVA’s roster; which sections they teach in which year is a question for the school, and one that matters more given the finance note at the top.
Rankings, award counts and brand collaborations in this article are SVA’s own citations, reproduced as such. Course codes and credits were read from SVA pages in September 2026.
/Frequently asked questions
Is BFA Design the same as graphic design?
Not quite. SVA lists branding, motion, interaction, package, editorial, data visualisation, book jacket, environmental and experiential design as areas within the degree, and adds game design, creative coding, generative design, AR/VR and AI workflows as emerging media. Graphic design is one lane inside it.
Do I apply to the department or to the school?
To the department. SVA admits directly to the BFA, unlike RISD, where every student completes a college-wide foundation year and declares a major in the spring.
What should a Korean applicant add to the portfolio?
Typography. It is the only compulsory third-year course in the degree and the weakest area in most Korean design portfolios, because Latin typography is rarely taught in Korean secondary art education. One project that shows deliberate hierarchy, spacing and typeface choice does more here than another illustration.
Will I actually be taught by Paula Scher?
She is on SVA’s published faculty list; who teaches which section in which year is set by the department, not by the roster. Ask the question directly at an open day or by email. It is a reasonable question and admissions staff answer it.
SVA or Parsons for communication design?
If American employment after graduation is the plan, Parsons publishes a STEM designation for its Communication Design BFA and SVA does not for this one — that is worth up to two extra years of work authorisation eligibility. If cost is the constraint, SVA is $7,078 a year cheaper in tuition. In our own record Parsons awarded money to 60% of accepted students against SVA’s 29%, which narrows the gap from the other direction.
/Related reading
- SVA Advertising: the other department under the same chair
- SVA Illustration
- SVA Film
- SVA in 2026: what has changed
- Parsons Communication Design: the STEM-designated BFA
- RISD Graphic Design
- Building a portfolio as an international student
- SVA BFA Design, official page
Design portfolios from Korea are usually strong on image and thin on type. Bring what you have and we will tell you which single project would change how this department reads the folder.
Book a portfolio consultation · About the academy · royalblue-art.com