Our Method
The 7-Step Process
Every portfolio at Royal Blue is built through our proven 7-step curriculum — structured thinking that leads to genuinely original work.
1. Discovery & Direction
In the first stage, we work closely with each student to identify their creative interests, personal strengths, and target schools. Using the Individual component of the PID System, we map out a personalized curriculum that aligns the student’s artistic identity with the specific requirements and culture of each target institution.
2. Concept Development
Students generate original ideas grounded in personal research, cultural context, and lived experience. Rather than copying references or following trends, we train students to develop concepts that are genuinely their own — ideas that will form the intellectual and emotional core of their entire portfolio.
3. Visual Research
Students build a rigorous visual reference library that informs — but never copies — the work ahead. This stage develops critical visual literacy, helping students understand how professional artists and designers think, and how to translate research into original creative decisions.
4. Experimentation
Students explore a wide range of materials, techniques, and formats through intentional risk-taking. This stage is about discovery — finding the visual language that best expresses each student’s unique ideas and artistic voice before committing to a final body of work.
5. Refinement
With a clear direction established, students edit and strengthen their work — eliminating what doesn’t serve the portfolio’s overall narrative and deepening what does. This stage develops critical self-editing skills that admissions officers recognize as a sign of artistic maturity.
6. Portfolio Editing
Students sequence, present, and photograph their work for maximum impact in both digital and physical submission formats. We ensure every portfolio is formatted correctly for each target school’s specific requirements — from online portals to in-person review days.
7. Application Strategy
In the final stage, we execute a school-by-school submission plan — including personal statement writing, artist statement development, interview preparation, and deadline management. Every application is tailored to the specific culture and expectations of each target program.